Ferrari is the Italian exotic. Others may have existed before Ferrari, and others have arrived since, but Ferrari is a name known more widely than any other Italian vehicle name. For example, my spell checker doesn't recognize Lamborghini or Bugatti, but it knows Ferrari. People who don't know anything about cars know what Ferraris are. Whether Ferrari is your favorite Italian sports car or not doesn't matter (personally, I like Lamborghinis and Bugattis more than I like Ferraris). The simple fact is that when people think of Italian cars, they think of Ferrari.
One thing I do have to admit about Ferrari, though. The company consistently produces cars that not only go fast and handle well, but are beautiful to look at, as well. There are a few exceptions to this (I don't know very many people who consider the Mondial to be a beautiful car), but most Ferraris are more than cars -- they are works of art.
There was a huge turnout of Ferraris at the concours. The pictures I took just can't do justice to the turnout.